Adidas - The University of Fast

Adizero returned to the high-stakes, competitive world of long distance running with a trio of lightning-fast shoes. Designed by the savant-like Japanese master, Mr. Omori, we launched the range with the introduction of The University of Fast: a mobile-centred anime series that tells the tale of ambition, rivalry, and most of all, speed. We then used this series as the basis for a highly interactive social campaign.