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Polaroid - The Imperfectionists

Perfection. It’s flawed. Yet we’ve become obsessed with chasing it. The filters. The AI-generation. The pixel-perfect images… But it’s all a trick of the light.

And there are those who see right through it. 
 

For the flagship launch of the I-2 camera, we told the stories of three "Imperfectionists" (Coco Capitàn, Max Siedentopf, Kotori Kawashima), exploring their photography and creative philosophies. 

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Copy-filled microsite here. 

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If you want to read some of the social copy, try here, here, and here.

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