Big Ol' Polaroid (Re)Brand Campaign

We've chased perfection for long enough. But that's not real. Real life is unpredictable. It's messy. It's color you can't control. It's dots and unwanted marks. It's wild. Real Life is beautiful as it is.

In April 2023, Polaroid launched a new generation of cameras, and we saw it as a chance to finally put out a brand campaign that showcased Polaroid's new philosophy.  

 

The idea came down to this: championing the connection and duality between Real Life and Polaroid. Pairing lines with powerful Polaroid photography that fundamentally speaks to a real human truth, AND a real Polaroid truth.

The result? A social & OOH-rich campaign that spanned 5 countries and 7 cities, featuring the work of 15 diverse photographers from all over the world - all capturing their interpretation of Real Life.

Landing page here.
Social examples here and here.