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Ted Baker

All Is Not As It Seams

We were challenged to come up with a way to use Instagram in an innovative and newsworthy way. The campaign had to promote Ted Baker's SS15 'Pinch Me' collection that hinged on the idea of illusions. We used specially designed images that we posted to Ted’s Instagram feed. Followers could then apply filters within the Instagram app to reveal new elements in each image, and repost to win prizes.

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