Highland Park is a Scotch whisky distillery based in Orkney, a cluster of islands scattered in the frigid North Sea. They needed a brand refresh, and came to Studio Lore, where I was lead writer on the project. They have a unique heritage, from which we were able to develop a striking and powerful rebrand; all based on the rugged balance–the wild harmony–found in their whisky.
As my copy is literally on every page of the site, you're welcome to explore it here. However, I've also set out some of the more interesting bits below.
Below these excerpts are some examples of copy-led, budget-friendly posts that