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Johnnie Walker

Earth Mode

We partnered with Earth Day Network to tackle an issue that we don't typically think effects our carbon footprint - the Internet. So, we created a Google Chrome Plug In that tracked people's Internet use from browsing, to streaming, to Facebooking. Then we put these measurements in context as a way to let people really know how much impact the Internet has on the environment, before planting trees to offset it.

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